So it turns out that what we THINK we think and what we REALLY think are not always the same! Our conscious and unconscious opinions are not as much the same as we would like… Malcolm Gladwell got into this in his book “Blink”, and Project Implict, a joint effort of Harvard University, U of Virginia and the U of Washington, is currently conducting research on the topic.
To check it out – and even participate – go to:
https://implicit.harvard.edu/implicit/research/
They have 100 different quizzes, assigned randomly. I just took a quiz on attitudes toward corporations & no-profits, and came out with an implicit attitude leaning toward corporations - not what you might expect if you know me.
Gladwell’s book has an association quiz on race that’s really interesting, too. Even non-white people (Gladwell included) tended to have more positive views of whites than blacks.
Oh, the power of modern media!
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